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Self Care Isn't Selfish -  It's A Priority

April Williams

Licensed Cosmetologist

Licensed Esthetician

Certified in Ultrasonic Cavitation

Certified in Radio Frequency

Loctician

Natural Hair Specialist

Owner/Creator Of:

TATT Your Nails

A Perfect 10 Natural Hair Products

A Perfect 10 Natural Hair Salon

The Loc Box

A Perfect 10 Self Care Studio

April began researching ingredients, and realized that a lot of products marketed for "natural hair and skin care" were full of harsh chemicals that are bad for our hair skin and our nails. On top of that, many people may be sensitive to strong fragrances, which causes skin irritation. By researching essential oils, butters, humectants, emollients, and vitamins; April created her first product. The thought of selling, or marketing her products never crossed her mind. 

While talking to her Grandmother, she began telling her about the product she used on both her and Tiyonah's hair. April's Grandmother suggested that she sell it to other naturals. She also gave April ideas for other products to create. That would unfortunately end up being the last conversation they would ever have. April began doing more research and created more products. In doing so, she realized that all she needed was a combination of 10 key ingredients or less to ensure that our hair was soft, manageable, and properly moisturized, our skin can thrive, and our nails can remain healthy. Hence the name, A Perfect 10. A for her name (April), and the "Perfect" blend of 10 ingredients or less! She then launched her product line as a birthday gift to herself, and in honor of her Grandmother in April of 2013. Hopefully April's products have lived up to her grandmother's expectations.

From the success of her products, April decided to revisit her dream of one day owning her own hair salon. Since healthy natural hair was already her focus, She decided that she wanted to open a salon that specifically catered to clients with natural hair. April wanted to focus on healthy hair care, and help her clients create healthy hair regimens. 

April decided to expand her natural journey to skin care. She then made the choice to become a Licensed Esthetician to gain more knowledge about the overall health of skin. In 2022 A Perfect 10 Self Care Studio was born...